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Welcome to Indignant Media, a Chicago-based New Media consultancy handling a broad spectrum of business needs.
Fortune 500 or small business? Both categories are clients.
On-site project management or off-site strategy? Take your pick.
Tired of agencies sending you an inexperienced kid? Todd Allen's been doing this for 14 years and teaches e-Business at the college level.
Browse our services and business sectors - Odds are we've done it before.
References? Oh, well. So much for modesty.
"The problem with web marketing is that it is constantly changing. Experience is irrelevant when the game changes constantly, so it is hard to find the right web marketing guru. We have loved working with Todd because his is a genius who is always ahead of the game. He has the full spectrum of skills and cunning insight. A true asset in whatever way the web marketing game requires." - Mandy Lane, President, DevDirection
"We have required the services of Todd on multiple occasions for internet strategy and marketing communications. Every time he has tackled the project with enthusiasm, professionalism and a very unique and beneficial creative insight. Knowing a bunch of facts and jargon only gets you so far - Todd's got that - but the creative and practical approaches he provides are not easily found."
-Robert Jacobi, President, Arc
Technology Group
"The short version is that Todd gets it. In a world of wanna-be pundits and empty-shirt executives, Todd is the guy that not only sees the forest through the trees, but he can tell you the kinds of bugs that are eating the leaves. Todd's command of new media is absolutely without par, and his knowledge of marketing makes him an asset just about anywhere in the higher food chain. Todd solves problems and gets companies on the right path." - Tony Panaccio, Independent PR and Marketing Consultant
"Todd is one of the most intelligent and creative Web marketers I know. He is on the cutting edge of publishing, marketing and New Media." - Len Strazewski, Journalism Faculty, Columbia College Chicago and Publishing Consultant
Todd Allen consults in the following practice areas.
- Online Strategy - American Medical Association, Arc Technology Group, DevDirection, MacDonald's, The Marketing Store
- Online Revenue Streams / E-Commerce - Arc Technology Group, DevDirection
- Online Marketing - Arc Technology Group, DevDirection, Sears.com
- Media Relations - Arc Technology Group, Twilight Times Books
- Project Management - 3Com, American Medical Association, DevDirection; Whittman Hart, Matrex Exhibits
- Content Management - American Medical Association, Navistar
- Competitive Intelligence - American Medical Association, DevDirection, Slack Barshinger
- Traffic Analysis - American Medical Association, DevDirection
- E-Mail Marketing - Arc Technology Group, DevDirection
- Newsletters - Arc Technology Group, DevDirection,
- Print-On-Demand Publishing - Indignant Media
- Search Engine Optimization - DevDirection, TransUnion
- Trade Show Booths - Arc Technology Group, Astellas Pharma US, Matrex Exhibits, Stryker
- e-Commerce/Hi-Tech - 3Com, Arc Technology Group, DevDirection, Sears.com
- Entertainment/Hospitality - McDonald's
- Financial - TransUnion
- Manufacturing - Navistar
- Marketing/Communications - Fathom Communications, The Marketing Store, Modem Media, Slack Barshinger, WhittmanHart
- Non-Profit - American Medical Association, National PTA
- Publishing - American Medical Association, Twilight Times Books, Publisher's Weekly
- Pharmaceutical - Astellas Pharma US, Stryker
4/14/08 - Funnies Business: Promoting content with MySpace
12/14/07 - Discussing the legalities of Bit Torrents with Super Lawyer
2/27/07 - Interviewed on content monetization (Podcast)
9/22/06 - Interviewed by MIT's Henry Jenkins
The first edition of The Economics of Web Comics: free online.
The Economics of Web Comics, 2nd Edition (at Amazon)
Todd Allen has over 14 years experience consulting in technology and media. He teaches e-Business in the Arts, Entertainment & Media Management Department at Columbia College Chicago. His book on content monetization, "The Economics of Web Comics," is taught at the Savannah College of Art and Design.
Todd has an MA in Internet Business & Media Covergence from New York University, a unique degree combining coursework from the SternSchool of Business, Interactive Telecommunications Program, Publishing department, and Media Ecology department.
His BS is in Communication Studies with a concentration in Electrical Engineering/Computer Science from Northwestern Univeristy.
An occassional journalist, Todd covered the Technology & the Arts beat for the Chicago Tribune as a freelance. For New York Resident, he covered the NBA's Knicks and WNBA's Liberty and also penned a humor column. He currently writes the monthly "Funnies Business" column, covering the comic book industry, for Publisher's Weekly.